Privacy Policy

Bainton Bikes Ltd, operates the following privacy policy with regards to ensuring that customer data is handled correctly.

How customer data is collected

Customer data may be collected when either:

you make an enquiry with Bainton Bikes,

you provide your details when responding to a promotion/advertisement run by Bainton Bikes.

Any information provided is given at your own discretion.

What we do with your information

We use your information to carry out our obligations arising from your booking and subsequent contracts entered into between you and us and to provide you with the information, products and services that you request from us; to communicate and notify you about changes to our service; and where relevant, to provide customer support and assistance services.

For the purpose of providing you with our holidays, services, security, incident/accident management or insurance etc we will need to pass on your information to our suppliers (including but not exclusively tour operator partners, accommodation, transfer companies, guides) and other bodies within the UK where the same data regulations apply. There may be instances where local authorities require certain information for security or anti-terrorism purposes or any other purposes which they determine appropriate. These requirements may differ depending on your destination and you are advised to check. Even if not mandatory, we may exercise our discretion to assist where appropriate.

We collect and process your information for the purposes set out in this document and share the same with other companies for business purposes and our service providers who act as “data processors” on our behalf. These purposes include, administration, quality and improvement-related activities, customer care, product development, business management, operation and efficiencies, health and safety and risk assessment/management, legal and security, fraud and crime prevention/detection, monitoring, research and analysis, social media, reviews, advertising and marketing, loyalty programmes, profiling customer purchasing preferences, activities and trends, dispute resolution/litigation, credit checking and debt collection. These specifically include but is not exclusively restricted to:

Share complaints with our membership organisations ABTOT
If we send you information about our products and services, your details are processed by marketing platform
If you choose to pay online via our website, your details are processed by PayPal
Central government as required
Debt collection and tracing agencies
Business associates and other professional advisers
Employees and agents of the data controller
If you were to make a complaint, share information with trade and professional bodies
Police forces and private investigators
Ombudsmen and regulatory authorities

We will disclose your personal information to other third parties:

In the event that we sell or buy any business or assets, in which case we will disclose your personal data to the prospective seller or buyer of such business or assets.
If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our terms of use or terms and conditions of supply and other agreements; or to protect the rights, property, or safety of Saddle Skedaddle Limited, our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.

If you do not agree to ‘what we do with your information’ please contact us.

How your data is stored

Your data is stored in the following ways;

Client details are stored within the Bainton Bikes CRM system,

Customer data is only accessible by representatives of Bainton Bikes

Bainton Bikes will never share your data with any other individuals or organisations, and promises to only ever use it for the purposes stated above.

Your marketing material preference

Using your information, we may from time to time contact you with or make available to you (directly or indirectly) information on offers of goods and services, brochures, new products, forthcoming events or competitions from us and our group companies. You will have the choice to opt out of receiving such communications by indicating your choice at the booking or enquiry stage. You will also be given the opportunity on every e-communication that we send you to indicate that you no longer wish to receive our direct marketing material.

We will try and tailor the information you receive or see; this will enable us to make available to you more personalised and relevant communications. You can inform this by checking certain boxes on the forms we use to collect your data. You can also ask us at any time by contacting us. We may also use innovative technologies to measure or understand the effectiveness of advertising we serve to you and others, sharing data with Microsoft, Meta and Google to deliver relevant advertising to you. For more information about how we use cookies and similar technologies for this purpose, please see our cookie policy below

We will assume you agree to other general email communication when you make an enquiry, an e-booking or provide us with your email in other situations such as, competitions, promotions, prize draws and social media

If you do not wish to receive such information or would like to change your preference, please refer to “Your Rights” below.

Cookies and Website Tracking

The Bainton Bikes website (baintonbikes.co.uk) uses Google Analytics to gain information on website usage. This may require placement of a permitted cookie on your system.

How to remove your details

If you would like Bainton Bikes to delete any data that is held about you, please contact us